Since we don't expect gaming smartphones to have good cameras, 

 they don't really concentrate on that aspect of their design.

This does, however, discourage the more casual user who wants their smartphone to... similar to a smartphone. 

 if the phone is placed face-down, your pending alerts. 

The non-Ultimate version merely sports a sizable RGB-lit ROG 

logo here and a light transparent appearance, both of which are eye-catching in and of themselves.

It wouldn't be a gaming phone if the recognisable ultrasonic buttons weren't present.