According to a survey released on Friday, Apple and Samsung continue to be the most profitable brands
accounting for 96% of all operational earnings from smartphones worldwide.
According to Counterpoint Research, Samsung overtook Apple as the leading worldwide smartphone player in Q1 2023
thanks to its mid-tier A Series and the recently released S23 series.
Among the top five brands, Apple's shipment loss
(year over year) was the smallest because the business had its highest-ever Q1 share of 21%.
According to the most recent analysis from Counterpoint's Market Monitor service.