According to a survey released on Friday, Apple and Samsung continue to be the most profitable brands

accounting for 96% of all operational earnings from smartphones worldwide.

According to Counterpoint Research, Samsung overtook Apple as the leading worldwide smartphone player in Q1 2023

thanks to its mid-tier A Series and the recently released S23 series.

Among the top five brands, Apple's shipment loss 

 (year over year) was the smallest because the business had its highest-ever Q1 share of 21%.

According to the most recent analysis from Counterpoint's Market Monitor service.